If you are interested in The Full Chica Fina Story, we have that listed - but if you want a shorter version...
About two years before my initial trip to China, I ran across a T-shirt that was part of the "Black Girls Rock" campaign. I was struck by the expressiveness and empowerment of that phrase..."Black Girls Rock". I began to imagine a way to capture the energy of those words...a way to convey that same feeling of empowerment and confidence...but for women of all shades and backgrounds. I wanted an expression that would do this fashionably while wrapping it in the phonetic beauty of the Spanish language. And so...Chica Fina was born. I had fifty t-shirts made with the Chica Fina logo across the front. However, I didn't immediately know what to do with them. It was not until my subsequent trip to China, and my tours of the apparel factories that it all began to occur to me.
While literally translated, Chica Fina means "Fine Girl". However, colloquially it means much more. A Chica Fina is a woman who is refined, sophisticated, and comfortable in her own skin. Chica Fina is fashion, but it is more. It is class, it is a celebration of women...it is a movement.
Garrick JonesJoin The Movement